20 Jul The Law of Creativity: Affendy Ali

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Self-declared coffee snob, Affendy Ali Dally – better known as Fendy – is a lawyer by day and fashion forward gentleman by night. His bright smile releases a happy energy in any room he steps into, and we were lucky enough to grace in his presence. A couple of years ago, Fendy left legal practice to jump into the vast ocean of the unknown. Soon, he found himself working in a fashion design company, managing their legal, communication and business development matters. After 12 months with Tsyahmi, Fendy is now on the Legal Counsel on MyCreative, where he manages the company’s legal affairs.

So, what is MyCreative?

MyCreative Ventures Sdn. Bhd. was set up by the Malaysian Government to provide funding via loans to viable, creative-flavoured businesses in Malaysia. MyCreative funds 10 main industries, namely visual arts, performing arts, music, literature, content creation, fashion and design, traditional and cultural arts, as well as culinary arts, creative technology, and creative education. The company has helped fund businesses like KRU Music, Silverfish Books, Fern Design, Melinda Looi, Pearly Wong, Tsyahmi and Ezzati Amira, to name a few.

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Through MyCreative, Fendy is able to find joy in getting connected with creative and entrepreneurial minds. As a lawyer who enjoys contract and commercial law aspects of legal work, Fendy relishes his job which falls within the ambit of financing the creative industry. While some lawyers are passionate about human rights, Fendy’s heart beats for the arts and creativity. And you can sense it, as he speaks about it so animatedly with us.

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Fendy is also a cheeky guy with a keen eye for fashion. He sees it as a form of art – from designing to styling – with each complete look is a unique craft. In the words of Fendy, dressing up (or down) is a projection of a person’s personality and character. Trading his sleek suit for a simple button down with jeans on weekends, Fendy is one good looking legal manager with confidence and poise.

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We had a candid interview with Fendy to know more about him. Check out some of his answers below:

Why do you believe in the vision of the company?

One of the missions of MyCreative is to elevate the status of the creative industry in Malaysia to create more awareness and social impact. To realise the mission, funds need to be injected into creative businesses in order for them to expand and create an impact. We have a team of passionate people in MyCreative who would get their hands dirty to understand the workings and happenings in the creative industry.

Johan Ishak, the CEO himself, is a Chartered Accountant by profession who also is a part-time painter, an avid musician, and blogger. He is an advocate of the idea of harmonising the left brain and right brain in creative entrepreneurs. Not intending to blow MyCreative’s own horn but at present, it is a combination of ideal stewardship from top management and a passionate (and professional) team that makes me believe in the vision of the company.

Based on your experience, is there enough support in the art industry and why?

It will never ever be enough and it is human nature to blame.

The whole ecosystem of a particular industry needs to be conducive to support the industry – be it art, fashion, performing arts, etc..

Conducive in this context simply means that each one or each stakeholder must play its role in creating the support system within the industry and inter-industries. In the fashion industry, for example – the fashion designers, stylists, media, retailers (online and offline), manufacturers, seamstress, dressmakers, tailors, professional support, government or non-governmental agencies and funders all must co-exist and work together to support the industry. There are no two ways to go about it. Work together to support the industry. Collaboration is key.

You’re very stylish. How would you describe your personal style?

How would you describe my personal style? 😉

Tell us about your styling mantra.

I don’t have a constant one. But for now, “If you can break one rule of styling, what would it be?”

What are your hobbies outside of work?

I enjoy spending time at cafes with good coffee and some cigarettes, exploring places with good food, photography (which I have been abandoning), going to art exhibitions, reading, traveling….(I sound like a typical Gen Y, don’t I?)

Why would you describe yourself as a coffee snob?

I am very particular about my coffee.

Where do you go for coffee?

Artisan Roast, Three Little Birds, Pulp, VCR – to name a few cafes.

What advise would you give to young people of this generation?

Wow. Tough question. I don’t want to be giving misleading advise to younger minds…

However, I am always reminded of a poem titled If by Rudyard Kipling that I studied in school. Perhaps it would be worth a ponder :

If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;

If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise:

If you can dream – and not make dreams your master;
If you can think – and not make thoughts your aim;
If you can meet with Triumph and Disaster
And treat those two impostors just the same;

If you can bear to hear the truth you’ve spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to broken,
And stoop and build ’em up with wornout tools:

If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss;

If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: ‘Hold on!’

If you can talk with crowds and keep your virtue,
Or walk with kings – nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much;

If you can fill the unforgiving minute
With sixty seconds’ worth of distance run –
Yours is the Earth and everything that’s in it,
And – which is more – you’ll be a Man my son!

For more information on MyCreative and the businesses that they fund, you can check out their website at www.mycreative.com.my.

Get to know Fendy:
Instagram – @affendyali

Photography by: Andy Goh (@ee.goh)
Article by: Denise Lee (@missnise7)